seems pretty sneaky to me that Google continues to store location data,
unless you both disable "Location history" and "Web & App
response, Google told AP: "There are a number of different ways that
Google may use location to improve people's experience, including:
Location History, Web and App Activity, and through device-level
provide clear descriptions of these tools, and robust controls so people
can turn them on or off, and delete their histories at any time."
with the evidence of the AP study, Democratic senator Mark Warner
accused technology companies of having "corporate practices that diverge
wildly from the totally reasonable expectation of their users".
congressman Frank Pallone called for "comprehensive consumer privacy and
data security legislation".
the UK, a spokesman for the Information Commissioner's Office told the
BBC: "Under the GDPR and the Data Protection Act 2018, organisations
have a legal duty to be open, transparent and fair with the public about
how their personal data is used.
who has concerns about how an organisation is handling their personal
information can contact the ICO."
firms are under fire for not being clear about privacy settings and how
to use them. In June, a report from the Norwegian Consumer Council found
evidence that privacy-friendly options are hidden away or obscured.
advertising offers big opportunities to marketers. According to research
firm BIA/Kelsey, US brands are poised to spend up to $20.6bn (£16.3bn)
on targeted mobile ads in 2018.
2014, Google has let advertisers track the effectiveness of online
adverts with a feature based on footfall data, which relies on location