going to talk about conversion, which is a nice word for brainwashing.
Everything I’ll share only exposes the surface of the problem. I don’t
know how the misuse of these techniques can be stopped other than
through public awareness. It isn’t possible to legislate against what
often cannot be detected; and if those who legislate are using these
techniques, there is little hope of affecting laws to govern usage.
talking about mind manipulation, I am talking about my own business. I
know it, and I know how effective it can be. I produce hypnosis and
subliminal tapes and, in some of my seminars, I use conversion tactics
to assist participants to become independent and self-sufficient. But,
any time I use these techniques, I point out that I am using them, and
those attending have a choice to participate or not. They’re also aware
of the desired result of participation.
to begin, I want to share a basic fact about brainwashing: IN THE ENTIRE
HISTORY OF MAN, NO ONE HAS EVER BEEN BRAINWASHED AND REALIZED, OR
BELIEVED, THAT HE HAD BEEN BRAINWASHED. Those who have been brainwashed
will usually passionately defend their manipulators, claiming they have
simply been “shown the light” … or have been transformed in miraculous
Birth of Conversion
study of brainwashing has to begin with a study of Christian revivalism
in eighteenth century America. Apparently, Jonathan Edwards accidentally
discovered the techniques during a religious crusade in 1735 in
Northampton, Massachusetts. By inducing guilt and acute apprehension and
by increasing the tension, the sinners attending his revival meetings
would break down and completely submit. Technically, what Edwards was
doing was creating conditions that wipe the brain slate clean so that
the mind accepts new programming. He would tell those attending, “You’re
a sinner! You’re destined for hell!”
a result, one person committed suicide and another attempted suicide.
The neighbors of the suicidal converts related that they, too, were
affected so deeply that, although they had found “eternal salvation,”
they were obsessed with a diabolical temptation to end their own lives.
Once a preacher, cult leader, manipulator or authority figure creates
the brain phrase to wipe the brain-slate clean, his subjects are open to
input, in the form of suggestions, can be substituted for their previous
ideas. Because Edwards didn’t turn his message positive until the end of
the revival, many accepted the negative suggestions and acted, or
desired to act, upon them. Charles J. Finney was another Christian
revivalist who used the same techniques four years later in mass
religious conversions in New York. The techniques are still being used
today by Christian revivalists, cults, human-potential training, some
business rallies and the U.S. armed services.
me point out here that I don’t think most revivalist preachers realize
or know they are using brainwashing techniques. Edwards simply stumbled
upon a technique that worked, and others copied it and have continued to
copy it for over two hundred years. And the more sophisticated our
knowledge and technology become, the more effective the conversion. I
feel strongly that this is one of the major reasons for the increasing
rise in Christian fundamentalism, especially the televised variety,
while most of the orthodox religions are declining.
3 Brain Phases
Christians may have been the first to successfully formulate
brainwashing, but we have to look to Pavlov, the Russian scientist, for
a technical explanation. In the early 1900s, his work with animals
opened the door to further investigations with humans. After the
revolution in Russia, Lenin was quick to see the potential of applying
Pavlov’s research to his own ends.
distinct and progressive states of transmarginal inhibition were
identified by Pavlov. The first is the Equivalent phase, in which the
brain gives the same response to both strong and weak stimuli. Second is
the Paradoxical phase, in which the brain responds more actively to weak
stimuli than to strong. Third is the Ultra-Paradoxical phase, in which
conditioned responses and behavior patterns turn from positive to
negative or from negative to positive.
the progressions through each phase, the degree of conversion becomes
more effective and complete. The ways to achieve conversion are many and
varied, but the usual first step in religious or political brainwashing
is to work on the emotions of an individual or group until they reach an
abnormal level of anger, fear, excitement or nervous tension.
progressive result of this mental condition is to impair judgment and
increase suggestibility. The more this condition can be maintained or
intensified, the more it compounds. Once catharsis or the first brain
phase is reached, the complete mental takeover becomes easier. Existing
mental programming can be replaced with new patterns of thinking and
often-used physiological weapons to modify normal brain functions are
fasting, radical or high sugar diets, physical discomforts, regulation
of breathing, mantra chanting in meditation, the disclosure of awesome
mysteries, special lighting and sound effects, programmed response to
incense, or intoxicating drugs.
same results can be obtained in contemporary psychiatric treatment by
electric shock treatments and even by purposely lowering a patient’s
blood sugar level with insulin injections.
I talk about exactly how some of the techniques are applied, I want to
point out that hypnosis and conversion tactics are two distinctly
different things — and that conversion techniques are far more powerful.
However, the two are often mixed … with powerful results.
Revivalist Preachers Work
you’d like to see a revivalist preacher at work, there are probably
several in your city. Go to the church or tent early and sit in the
rear, about three-quarters of the way back. Most likely repetitive music
will be played while the people come in for the service. A repetitive
beat, ideally ranging from 45 to 72 beats per minute (a rhythm close to
the beat of a human heart), is very hypnotic and can generate an
eyes-open altered state of consciousness in a high percentage of people.
And, once you are in an Alpha state, you are at least 25 times as
suggestible as you would be in full Beta consciousness. The music is
probably the same for every service, or incorporates the same beat, and
many of the people will go into an altered state almost immediately upon
entering the sanctuary. Subconsciously, they recall their state of mind
from previous services and respond according to the post-hypnotic
programming. Watch the people waiting for the service to begin. Many
will exhibit external signs of trance — body relaxation and slightly
dilated eyes. Often, they begin swaying back and forth with their hands
in the air while sitting in their chairs. Next, the assistant pastor
will come out. He usually speaks with a “voice roll”.
“voice roll” is a patterned, paced style used by hypnotists when
inducing a trance. It is also used by many lawyers (several of the most
famous are highly trained hypnotists), when they desire to entrench a
point firmly in the minds of the jurors. A voice roll can sound as if
the speaker were talking to the beat of a metronome, or it may sound as
though he were emphasizing every word in a monotonous, patterned style.
The words will usually be delivered at the rate of 35 to 60 beats per
minute, maximizing the hypnotic effect.
the assistant pastor begins the “build-up” process. He induces an
altered state of consciousness and/or begins to generate the excitement
and the expectations of the audience. Next, a group of young women in
“sweet and pure” chiffon dresses might come out to sing a song. Gospel
songs are great for building excitement and involvement. In the middle
of the song, one of the girls might be “smitten by the Spirit” and fall
down or react as if possessed by the Holy Spirit. This effectively
increases the intense atmosphere in the room. At this point, hypnosis
and conversion tactics are being mixed. And the result is the audience’s
attention is now totally focused upon the communication while the
environment becomes more exciting or tense.
about this time, when an eyes-open mass-induced Alpha mental level has
been achieved, they will usually pass the collection plate. In the
background, a 45-beat-per-minute voice roll from the assistant preacher
might exhort, “Give to God …Give to God…Give to God …” And the audience
does give. God may not get the money, but his already wealthy
the fire-and-brimstone preacher will come out. He induces fear and
increases the tension by talking about “the devil”, “going to hell” or
the forthcoming Armageddon.
the last such rally I attended, the preacher talked about the blood that
would soon be running out of every faucet in the land. He was also
obsessed with a “bloody ax of God,” which attendees had seen hanging
above the pulpit the previous week. I have no doubt that some people saw
it — the power of suggestion given to a group of people in hypnosis
assures that at least 10 to 25 percent would see whatever he suggested
most revivalist gatherings, “testifying” or “witnessing” usually follows
the fear-based sermon. People from the audience come up on stage and
relate their stories. “I was crippled and now I can walk!” “I had
arthritis and now it’s gone!” It is a psychological manipulation that
works. After listening to numerous case histories of miraculous
healings, the average guy in the audience with a minor problem is sure
he can be healed. The room is charged with fear, guilt, intense
excitement and expectations.
those who want to be healed are frequently lined up around the edge of
the room, or they are told to come down to the front. The preacher might
touch them on the head firmly and scream, “Be healed!” This releases the
psychic energy and, for many, catharsis results. Catharsis is a purging
of repressed emotions. Individuals might cry, fall down or even go into
spasms. And if catharsis is effected, they stand a chance of being
healed. In catharsis, the brain-slate is temporarily wiped clean and the
new suggestion is accepted.
some, the healing may be permanent. For many, it will last four days to
a week — a week is, incidentally, how long a hypnotic suggestion given
to a somnambulistic subject will usually last. Even if the healing
doesn’t last, if they come back every week the power of suggestion may
continually override the problem … or sometimes, sadly, it can mask a
physical problem which could prove to be very detrimental to the
individual in the long run.
not saying that legitimate healings do not take place. They do. Maybe
the individual was ready to let go of the negativity that caused the
problem in the first place; maybe it was the work of God. Yet I contend
that it can be explained with existing knowledge of brain/mind function.
The techniques and staging will vary from church to church. Many use
“speaking in tongues” to generate catharsis in some while the spectacle
creates intense excitement in the observers.
use of hypnotic and conversion techniques by religions is sophisticated,
and professionals are assuring that they become ever more effective. A
man in Los Angeles is designing, building and reworking a lot of
churches around the county. He tells ministers what they need and how to
use it. This man’s track record indicates that the congregation and the
monetary income will double if the minister follows his instructions. He
admits that about 80 percent of his efforts are in the sound system and
sound and the proper use of lighting are of primary importance in
inducing an altered state of consciousness — I’ve been using them for
years in my own seminars. However, my participants are fully aware of
the process and what they can expect as a result of their participation.
and human-potential training companies are always looking for new
converts. To attain them, many use conversion tactics, which must be
effective within a short space of time — usually a weekend, but in some
cases as quickly as a single day. The following are the six primary
techniques used to generate the conversion.
Conversion Tactic 1: The
meetings or training takes place in an area where participants are cut
off from the outside world: a private home, a remote or rural setting,
or a hotel ballroom where the participants are allowed only limited
bathroom usage. In human-potential trainings, the controllers will give
a lengthy talk about the importance of “keeping agreements” in life. The
participants are told, “If you don’t keep your agreements, your life
will never work.” Generally, this is good advice, but the controllers
are subverting a positive human value for selfish purposes. The
participants vow to themselves and their trainer that they will keep
their agreements. Anyone who doesn’t concur will be intimidated into
agreement or forced to leave the training. The next step is to get the
participants to agree to complete the training, thus assuring a high
percentage of conversions for the organization. They will usually have
to agree not to take drugs, smoke and sometimes not to eat … or they are
given such a short meal break that it creates tension. One of the real
reasons for the agreements is to alter internal chemistry, which
generates anxiety and hopefully causes at least a slight malfunction of
the nervous system, which in turn increases the conversion potential.
the gathering is complete, the agreement’s manipulation will be used to
ensure that the new converts go out and find new participants. They are
intimidated into agreeing to bring in at least two potential converts.
Since the importance of keeping agreements is so high on their priority
list, the converts will twist the arms of everyone they know, attempting
to talk them into attending the free introductory session offered at a
future date by the training organization. The new converts are zealots.
The inside term for merchandising one of the largest and most successful
human-potential trainings is, “sell it by zealot!”
least a million people are graduates and a good percentage have been
left with a mental activation button that assures their future loyalty
and assistance if the guru figure or organization calls. Think about the
potential political implications of hundreds of thousands of zealots
programmed to campaign for their guru.
wary of an organization of this type that offers follow-up sessions
after the seminar. Follow-up sessions might be weekly meetings or
inexpensive seminars given on a regular basis which the organization
will attempt to talk you into taking. These regularly scheduled events
are used to maintain control. As the early Christian revivalists found,
long-term control is dependent upon a good follow-up system.
Conversion Tactic 2: A
schedule is maintained that causes physical and mental fatigue. This is
primarily accomplished by long hours in which the participants are given
no opportunity for relaxation or reflection.
Conversion Tactic 3: Techniques
are used to increase the tension in the room or environment.
Conversion Tactic 4: Uncertainty.
One of the most effective ways of creating uncertainty is to subject the
participants to the fear of being “put on the spot” or encountered by
the trainers who play upon guilt feelings, or convince the participants
to verbally relate their innermost secrets in front of the others.
Activities that emphasize the removal of masks is another powerful ploy.
One of the most successful human-potential seminars forces the
participants to stand on a stage in front of the entire audience while
being verbally attacked by the trainers. A public poll showed that the
most fearful of all situations is to speak to an audience. It ranked
above window washing outside the 85th floor of an office building. So
you can imagine the fear and tension this situation generates within the
seminar participants who have agreed to complete the training. Many
faint, but most cope with the stress by mentally going away. They
literally go into an Alpha state, which automatically opens them to
being 25 to 200 times more suggestible. And another loop of the downward
spiral into conversion is successfully effected.
Conversion Tactic 5: The
introduction of jargon — new terms that have meaning only to the
“insiders” who have participated in the training. Vicious language is
also frequently used to purposely make participants uncomfortable.
Conversion Tactic 6: There
is no humor in the communications until the participants are converted.
Then, merry-making and humor are highly desirable as symbols of the new
joy the participants have supposedly “found”.
not saying that good does not result from participation in such
gatherings. But it is important for people to know what has happened and
to be aware that continual involvement may not be in their best
the years, I’ve conducted professional seminars to teach people to be
hypnotists, trainers and counselors. I’ve had many of those who conduct
human-potential training and rallies (from the training companies who
use the tactics I’ve just described) come to me and say, “I know what
I’m doing works, but I don’t know why.” After showing them how and why,
many have gotten out of the business or have decided to approach it
differently or in a much more loving and supportive manner.
of these trainers have become personal friends, and it scares us all to
have experienced the power of one person with a microphone and a room
full of people. Add a little charisma and you can count on a high
percentage of conversion. The sad truth is that a high percentage of
people seem to want to become true believers and give away their power.
gatherings or human-potential trainings are an ideal environment to
observe firsthand what is technically called the “Stockholm Syndrome”.
This is a situation in which those who are intimidated, controlled or
made to suffer, begin to love, admire and even sometimes sexually desire
their controllers or captors.
let me inject a word of warning here: If you think you can attend such
gatherings and not be affected, you are probably wrong. A perfect
example is the case of a woman who went to Haiti on a Guggenheim
Fellowship to study Haitian Voodoo. In her report, she related how the
music eventually induced uncontrollable bodily movement and an altered
state of consciousness. Although she understood the process and thought
herself above it, when she began to feel herself become vulnerable to
the music, she attempted to fight it and turned away. Anger or
resistance almost always assures conversion. A few moments later she was
possessed by the music and began dancing in a trance around the Voodoo
meeting house. A brain phase had been induced by the music and
excitement, and she awoke feeling reborn. The only hope of attending
such gatherings without being affected is to be the Buddha and allow no
positive or negative emotions to surface. Few people are capable of such
once attended est (Erhard Seminar Training). The training is no longer
offered, although a current incarnation of the seminar is called The
Forum. My goal in attending was to be an observer — to be Buddha
throughout the process, which took place in a Phoenix hotel ballroom
with 200 people attending. I remained detached until late afternoon of
the final day, when a doctor stood up and accused the est trainer of
using brainwashing tactics. The incensed trainer argued back, using
ridiculous Zen riddles to try to intimidate the doctor.
45 minutes of ranting, the trainer began using the other participants
against the protesting doctor, who was speaking the truth. That did it.
I stood up, snapped a karate kick at an est staffer and took a spare
microphone out of his hands (the kick was to distract and did not
inflict pain). Then I verbally went after the trainer. He responded by
yelling for his people to call the police. Both the doctor and I walked
out of the training room as the police arrived. I’m probably still
listed in the est computers as someone who doesn’t keep agreements.
leaving the six conversion tactics, I should mention military boot camp.
The Marine Corps talks about breaking men down before rebuilding them as
new men — as marines. That is exactly what they do, the same way a cult
breaks its people down and rebuilds them as happy flower sellers on your
local street corner. Every one of the six conversion techniques are used
in boot camp. Considering the needs of the military, I’m not making a
judgment as to whether this is good or bad. As a simple fact, these men
are brainwashed. Those who won’t submit must be discharged or spend much
of their time in the brig.
the initial conversion is effected, cults, armed services and similar
groups cannot have cynicism among their members. Members must respond to
commands and do as they are told, otherwise, they are dangerous to the
organizational control. This is normally accomplished as a three-step
Step One is
Alertness Reduction: The controllers cause
the nervous system to malfunction, making it difficult to distinguish
between fantasy and reality. This can be accomplished in several ways.
Poor diet is one; watch out for brownies and Koolaid. The sugar throws
the nervous system off. More subtle is the “spiritual diet” used by many
cults. They eat only vegetables and fruits; without the grounding of
grains, nuts, seeds, dairy products, fish or meat, an individual becomes
mentally spacey. Inadequate sleep is another primary way to reduce
alertness, especially when combined with long hours of work or intense
physical activity. Being bombarded with intense and unique experiences
achieves the same result.
Step Two is
Programmed Confusion: You are mentally
assaulted while your alertness is being reduced as in Step One. This is
accomplished with a deluge of new information, lectures, discussion
groups, encounters or one-to-one processing, which usually amounts to
the controller bombarding the individual with questions. During this
phase of decognition, reality and illusion often merge and perverted
logic is likely to be accepted.
Step Three is
Thought Stopping: Techniques are used to
cause the mind to go flat — altered-state-of-consciousness techniques
that initially induce calmness by giving the mind something simple to
deal with that focuses awareness. The continued use brings on a feeling
of elation and eventually hallucination. The result is the reduction of
thought and eventually, if used long enough, the cessation of all
thought and withdrawal from everyone and everything except that which
the controllers direct. The mental takeover is then complete. It is
important to be aware that when members or participants are instructed
to use thought-stopping techniques, they are told that they will benefit
by so doing: they will become better soldiers or attain enlightenment.
are three primary techniques used for thought stopping. The first is
Marching: The thump, thump, thump beat literally generates self-hypnosis
and thus greater susceptibility to suggestion. In the early stages of
his rise to power, Adolph Hitler used marching demonstrations and the
excitement as a mass conversion technique for those attending his
rallies, and in the decognition phase for his soldiers.
second thought-stopping technique is Meditation. If you spend 90 minutes
or more a day in meditation, after a few weeks, there is high
probability that you will not return to full Beta consciousness. You
will remain in a fixed state of Alpha for as long as you continue to
meditate. I’m not saying this is bad. If you do it yourself, it may be
very beneficial. But know that you are causing your mind to go flat.
I’ve worked with meditators on an EEG machine and the results are
conclusive: the more you meditate, the flatter your mind becomes until,
eventually and especially if used to excess or in combination with
decognition, all thought ceases. Some spiritual groups call this nirvana
— which is just another manipulation. The mental state is simply a
predictable physiological result. If heaven on earth is non-thinking and
non-involvement, I really question why we are here.
third thought-stopping technique is Chanting, and often chanting in
meditation. Speaking in tongues could also be included in this category.
three thought-stopping techniques produce an altered state of
consciousness. This may be desirable if you are controlling the process,
for you also control the input. I personally use at least one
self-hypnosis programming session every day and I know how beneficial it
is for me. But you need to know if you use these techniques to the
degree of remaining continually in Alpha that, although you’ll be very
mellow, you’ll also be more suggestible.
Believers & Mass Movements
ending this section, I want to talk about the people who are most
susceptible to conversion and joining mass movements. I am convinced
that at least a third of the population are what Eric Hoffer calls true
believers. They are joiners and followers … people who want to give away
their power. They look for answers, meaning and enlightenment outside
book The True Believer (Harper & Row, 1951) is a classic on mass
movements. He says, “True believers are not intent on bolstering and
advancing a cherished self, but are those craving to be rid of an
unwanted self. They are followers, not because of a desire for
self-advancement, but because it can satisfy their passion for
self-renunciation!” Hoffer also says that true believers “are eternally
incomplete and eternally insecure.”
my years of conducting seminar trainings, I have constantly run into
true believers. All I can do is advise them to seek the True Self
within, where meaningful personal answers will be found. I teach that
the basics of spirituality are self-responsibility (karma) and the
attainment of self-actualization (being compassionate, while also
accepting others without judgment, expectations, blame or attempting to
control.) But most of the true believers just tell me that I’m not
spiritual and go looking for someone who will give them the dogma and
structure they desire.
underestimate the potential danger of these people. They can easily be
molded into fanatics who will gladly work and die for their holy cause.
It is a substitute for their lost faith in themselves and offers a
substitute for individual hope. Hitler’s Brown Shirts were true
believers. The Moral Majority is made up of true believers. All cults
are composed of true believers. You’ll find them in politics, churches,
businesses and social-cause groups. They are the fanatics in these
Movements will usually have a charismatic leader. The followers want to
convert others to their way of living or impose a new way of life — if
necessary, by legislating laws forcing others to their view, as
evidenced by the activities of the Moral Majority. This means
enforcement by guns or punishment, which is the bottom line in law
common hatred, enemy or devil is essential to the success of a mass
movement. Hitler’s devil was the Jews; the Born-Again Christians have
Satan himself, but that isn’t enough — they’ve added the New Age and all
who oppose their integration of church and politics, as evidenced in the
political reelection campaigns against those who opposite their views.
In revolutions, the devil is usually the ruling power or aristocracy.
Some human-potential movements are far too clever to ask their graduates
to join anything, thus labeling themselves a cult — but, upon close
examination, you’ll find that their devil is everyone who hasn’t taken
are mass movements without devils but they seldom attain major status.
True believers are mentally unbalanced or insecure people, or those
without hope or friends. People don’t look for allies when they love,
but they do when they hate or become obsessed with a cause. And those
who desire a new life and a new order feel the old ways must be
eliminated before the new order can be built.
isn’t technically brainwashing, but it is a manipulation of the human
mind, without the manipulated party being aware what caused his opinion
shift. I only have time to very basically introduce you to a few of the
many techniques in use today, but the basis of persuasion is always to
access your right brain. The left half of your brain is analytical and
rational. The right half is creative and imaginative. That is overly
simplified but it makes my point. So, the idea is to distract the left
brain and keep it busy. Ideally, the persuader generates an eyes-open
altered state of consciousness, causing you to shift from Beta awareness
into Alpha — a shift that can be measured on an EEG machine.
let me give you an example of distracting the left brain. Politicians
use these powerful techniques all the time; lawyers use many variations
which, I’ve been told, they call tightening the noose.
for a moment that you are watching a politician give a speech. First, he
might generate what is called a yes set. These are statements that will
cause most listeners to agree; they might even unknowingly nod their
heads in agreement. Next come the truisms. These are usually facts that
could be debated but, once the politician has his audience agreeing, the
odds are in the politician’s favor that the audience won’t stop to think
for themselves, thus continuing to agree. Last comes the suggestion.
This is what the politician wants you to do and, since you’ve been
agreeing all along, you could be persuaded to accept the suggestion.
Now, if you’ll listen closely to my political speech, you’ll find that
the first three statements are the yes set, the next three are truisms
and the last is the suggestion.
and gentlemen: are you angry about high food prices? Are you tired of
astronomical gas prices? Are you sick of out-of-control inflation? Well,
you know the Other Party allowed 18 percent inflation last year; you
know crime has increased 50 percent nationwide in the last 12 months,
and you know your paycheck hardly covers your expenses any more. Well,
the answer to resolving these problems is to elect me, John Jones, to
the U.S. Senate.”
heard it all before. But you might also watch for what are called
Imbedded Commands. As an example: On key words, the speaker makes a
gesture with his left hand, which research has shown is more apt to
access your right brain. Today’s media-oriented politicians and
spellbinders are often carefully trained by a whole new breed of
specialists who are using every trick in the book — both old and new —
to manipulate you into accepting their candidate.
concepts and techniques of Neuro-Linguistics are so heavily protected
that I found out the hard way that to even talk about them publicly or
in print results in threatened legal action. Yet Neuro-Linguistic
training is readily available to anyone willing to devote the time and
pay the price. It is some of the most subtle and powerful manipulation
I’ve ever seen. A good friend who recently attended a two-week seminar
on Neuro-Linguistics found that many of those she talked to during the
breaks were government people.
slippery manipulation is called an interspersal technique and the idea
is to say one thing with words but plant a subconscious impression of
something else in the minds of the listeners and viewers.
an example, assume you are watching a television commentator make the
following statement: “Senator Johnson is assisting local authorities to
clear up the stupid mistakes of the companies contributing to the
nuclear waste problems.” It sounds like a statement of fact, but if the
speaker emphasizes the right word and especially if he makes the proper
hand gestures on the key words, you could be left with the subconscious
impression that Senator Johnson is stupid. That was the subliminal goal
of the statement and the speaker cannot be sued for libel.
techniques are also frequently used on a much smaller scale with just as
much effectiveness. The insurance salesman knows his pitch is likely to
be more effective if he can get you to visualize something in your mind.
This is right-brain communication. For instance, he might pause in his
conversation, look slowly around your living room and say, “Can you just
imagine this beautiful home burning to the ground?” Of course you can!
It is one of your unconscious fears and in forcing you to visualize it,
you are more likely to be manipulated into signing his insurance policy.
cults, operating in every airport, use what I call shock and confusion
techniques to distract the left brain and communicated directly with the
right brain. While waiting for a plane, I once watched one operate for
over an hour. He had a technique of almost jumping in front of someone.
Initially, his voice was loud then dropped as he made his pitch to take
a book and contribute money to the cause. Usually, when people are
shocked, they immediately withdraw. In this case they were shocked by
the strange appearance, sudden materialization and loud voice of the
devotee. In other words, the people went into an Alpha state for
security because they didn’t want to confront the reality before them.
In Alpha, they were highly suggestible so they responded to the
suggestion of taking the book; the moment they took the book, they felt
guilty and responded to the second suggestion: give money. We are all
conditioned that if someone gives us something, we have to give them
something in return. While watching this hustler, I was close enough to
notice that many of the people he stopped exhibited an outward sign of
Alpha — their eyes dilated.
are hidden suggestions, perceived only by your subconscious mind. They
can be audio suggestions, hidden behind music, or visual suggestions
airbrushed or cleverly incorporated into a picture or design, or
words/images flashed on a screen so fast that you don’t consciously see
subliminal programming tapes offer verbal suggestions recorded at a low
volume. I question the efficacy of this technique — if subliminals are
not perceptible, they cannot be effective, and subliminals recorded
below the audible threshold are therefore useless. The oldest audio
subliminal technique uses a voice that follows the volume of the music
so subliminals are impossible to detect without a parametric equalizer.
But this technique is patented and, when I wanted to develop my own line
of subliminal audio cassettes, negotiations with the patent holder
proved to be unsatisfactory. My attorney obtained copies of the patents
which I gave to talented Hollywood sound engineers, asking them to
create a new technique. They found a way to psychoacoustically modify
and synthesize the suggestions so that they are projected in the same
chord and frequency as the music, thus giving them the effect of being
part of the music. But we found that in using this technique, there is
no way to reduce various frequencies to detect the subliminals. In other
words, although the suggestions are being heard by the subconscious
mind, they cannot be monitored with even the most sophisticated
we were able to come up with this technique as easily as we did, I can
only imagine how sophisticated the technology has become, with
government or advertising funding. And I shudder to think about the
propaganda and commercial manipulation that we are exposed to on a daily
basis. There is simply no way to know what is behind the music you hear.
It may even be possible to hide a second voice behind the voice to which
you are listening.
series of books by Bryan Key, Ph.D. on subliminals in advertising and
political campaigns, well documents the misuse in many areas, especially
printed advertising in newspapers, magazines and posters.
big question about subliminals is: do they work? Based upon the response
from those who have used my tapes, the answer is yes. Subliminal
suggestions behind the music in department stores can be advising
customers not to shoplift. An East Coast department store chain reported
a 37 percent reduction in thefts in the first nine months of testing.
1984 article in the technical newsletter Brain-Mind Bulletin states that
as much as 99 percent of our cognitive activity may benon-conscious,
according to the director of the Laboratory for Cognitive
Psychophysiology at the University of Illinois. The lengthy report ends
with the statement, “these findings support the use of subliminal
approaches such as taped suggestions for weight loss and the therapeutic
use of hypnosis and Neuro-Linguistic programming.”
could relate many stories that support subliminal programming, but I’d
rather use my time to make you aware of even more subtle uses of such
have personally experienced sitting in a Los Angeles auditorium with
over ten thousand people who were gathered to listen to a charismatic
figure. Twenty minutes after entering the auditorium, I became aware
that I was going in and out of an altered state. Those accompanying me
experienced the same thing. Since it is our business, we were aware of
what was happening, but those around us were not. By careful
observation, what appeared to be spontaneous demonstrations were, in
fact, artful manipulations. The only way I could figure how the
eyes-open trance had been induced was to pipe a 6- to 7-cycle-per-second
vibration into the room behind the air conditioner sound. That vibration
generates Alpha, which would render the audience highly susceptible. Ten
to 25 percent of the population is capable of a somnambulistic trance
level. For these people, the suggestions of the speaker could
potentially be accepted as commands.
is the tremulous effect imparted in some vocal or instrumental music,
and the cycle-per-second range causes people to go into an altered state
of consciousness. At one period of English history, singers whose voices
contained pronounced vibrato were not allowed to perform publicly
because listeners would go into an altered state and have fantasies,
often sexual in nature.
who attend opera or enjoy listening to singers like Mario Lanza are
familiar with this altered state induced by the performers.
let’s carry this awareness a little farther. There are also inaudible
ELFs (extra-low frequency waves). These are electromagnetic in nature.
One of the primary uses of ELFs is to communicate with our submarines.
Dr. Andrija Puharich, a highly respected researcher, in an attempt to
warn U.S. officials about Russian use of ELFs, set up an experiment.
Volunteers were wired so their brain waves could be measured on an EEG.
They were then sealed in a metal room that could not be penetrated by a
then beamed ELF waves at the volunteers. ELFs go right through the earth
and right through metal walls. Those inside couldn’t know if the signal
was or was not being sent. And Puharich watched the reactions on the
technical equipment: Thirty percent of those inside the room were taken
over by the ELF signal in six to ten seconds.
I say taken over, I mean their behavior followed the changes anticipated
at very precise frequencies. Waves below 6 cycles per second caused the
subjects to become emotionally upset, and even disrupted bodily
functions. At 8.2 cycles, they felt high — as though they had been in
masterful meditation, learned over a period of years. Eleven to 11.3
cycles induced waves of depressed agitation which could lead to riotous
Patrick Flanagan is a personal friend. In the early 1960’s, as a
teenager, Pat was listed as one of the top scientists in the world by
Life magazine. Among his many inventions was a device he called the
Neurophone — an electronic instrument that can successfully program
suggestions directly through contact with the skin. When he attempted to
patent the device, the government demanded that he prove it worked. When
he did, the National Security Agency confiscated the neurophone. It took
Pat two years of legal battle to get his invention back.
using the device, you don’t hear or see a thing; it is applied to the
skin, which Pat claims is the source of special senses. The skin
contains more sensors for heat, touch, pain, vibration and electrical
fields than any other part of the human anatomy.
one of his tests, Pat conducted two identical seminars for a military
audience — one seminar one night and one the next night, because the
size of the room was not large enough to accommodate all the attendees
at one time. When the first group proved to be very cool and unwilling
to respond, Patrick spent the next day making a special tape to play at
the second seminar. The tape instructed the audience to be extremely
warm and responsive and for their hands to become tingly. The tape was
played through the neurophone, which was connected to a wire he placed
along the ceiling of the room. There were no speakers, so no sound could
be heard, yet the message was successfully transmitted from that wire
directly into the brains of the audience. They were warm and receptive,
their hands tingled and they responded, according to programming, in
other ways that Pat doesn’t want publicly discussed.
Medium For Takeover
more we find out about how human beings work, the more we learn to
control human beings. What scares me most is that the medium for
takeover is already in place! The television set in your living room and
bedroom may be doing a lot more than just entertaining you.
I continue, let me point out something else about an altered state of
consciousness. When you go into an altered state, you transfer into
right brain, which results in the internal release of brain opiates:
enkephalins and Beta-endorphins, which are chemically almost identical
to opium. In other words, it feels good and you want to experience more.
by researcher Herbert Krugman showed that while viewers were watching
TV, right-brain activity outnumbered left-brain activity by a ratio of
two to one. Put more simply, the viewers were in an altered state more
often than not. They were getting their Beta-endorphin fix.
measure attention spans, psychophysiologist Thomas Mulholland of the
Veterans Hospital in Bedford, Massachusetts, attached young viewers to
an EEG machine that was wired to shut the TV set off whenever the
children’s brains produced a majority of Alpha waves. Although the
children were told to concentrate, only a few could keep the set on for
more than 30 seconds.
viewers are already hypnotized. To deepen the trance is easy. One simple
way is to place a blank, black frame every 32 frames in the film that is
being projected. This creates a 45-beat-per-minute pulsation perceived
only by the subconscious mind — the ideal pace to generate deep
commercials or suggestions presented following this Alpha-inducing
broadcast are much more likely to be accepted by the viewer. The high
percentage of the viewing audience that naturally attains a
somnambulistic-depth could very well accept the suggestions as commands
— as long as the commands did not ask the viewer to do something
contrary to his morals, religion or self-preservation.
medium for takeover is here. By the age of 16, children have spent
10,000 to 15,000 hours watching television — more time than they spend
in school. In the average home, the TV set is on for six hours and 44
minutes per day.
research project by Jacob Jacoby, a Purdue University psychologist,
found that of 2,700 people tested, 90 percent misunderstood even such
simple viewing fare as commercials or a TV series they watched
regularly. Only minutes after watching a show, the typical viewer missed
23 to 36 percent of the questions about what they had just seen. Maybe
this is because they were going in and out of trance. When in a deep
trance, you must be instructed to remember — otherwise you forget
consciously, while your subconscious mind remembers everything.
Tip of the Iceberg
have just touched the tip of the iceberg. When you start to combine
subliminal messages behind the music, subliminal visuals projected on
the screen, hypnotically produced visual effects, sustained musical
beats at a trance-inducing pace, you are talking conversion —
brainwashing. Every hour that you spend watching TV you become more
conditioned. In case you thought there was a law against any of these
things, guess again. There isn’t. There are a lot of powerful people out
there who probably have plans for you?
and Brainwashing Techniques Being Used On The Public Today, by