Peterson has endured no small amount of online hatred and some
real-life physical threats: In March, during a lecture at Queen’s
University in Ontario, a woman showed up with a garrote. But like many
in the I.D.W., he also seems to relish the outrage he inspires.
figured out how to monetize social justice warriors,” Mr. Peterson
said in January on Joe Rogan’s podcast. On his Twitter feed, he called
the writer Pankaj Mishra, who’d written an essay in The New York
Review of Books attacking him, a “sanctimonious prick” and said he’d
happily slap him.
the upside to his notoriety is obvious: Mr. Peterson is now arguably
the most famous public intellectual in Canada, and his book “12 Rules
for Life” is a best-seller.
exile of Bret Weinstein and Ms. Heying from Evergreen State brought
them to the attention of a national audience that might have come for
the controversy but has stayed for their fascinating insights about
subjects including evolution and gender. “Our friends still at
Evergreen tell us that the protesters think they destroyed us,” Ms.
Heying said. “But the truth is we’re now getting the chance to do
something on a much larger scale than we could ever do in the
been at this for 25 years now, having done all the MSM shows,
including Oprah, Charlie Rose, ‘The Colbert Report,’ Larry King — you
name it,” Michael Shermer, the publisher of Skeptic magazine, told me.
“The last couple of years I’ve shifted to doing shows hosted by Joe
Rogan, Dave Rubin, Sam Harris and others. The I.D.W. is as powerful a
media as any I’ve encountered.”
Shermer, a middle-aged science writer, now gets recognized on the
street. On a recent bike ride in Santa Barbara, Calif., he passed a
work crew and “the flag man stopped me and says: ‘Hey, you’re that
skeptic guy, Shermer! I saw you on Dave Rubin and Joe Rogan!’” When he
can’t watch the shows on YouTube, he listens to them as podcasts on
the job. On breaks, he told Mr. Shermer, he takes notes.
had to update Quillette’s servers three times now because it’s caved
under the weight of the traffic,” Ms. Lehmann said about the
publication most associated with this movement.